لمعرفة طريقة التسجيل و الاشتراك في الكورسات اضغط هنا

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اضغط هنا لمعرفة طريقة الدفع عن طريق فوري

اضغط هنا لمعرفة طريقة الدفع عن طريق امان و مصاري

Dr Ehab Heikal

Course Description:

Usually normal persons are able to manage small tasks in their life, but if you are seeking a new mood of life, fulfilling your desire of success and  feel the progress   with leadership in you field –either it is medical or non- medical, you need this course to start a new shape of life and knowledge that makes you lead your market  while  others will follow you.

After this course you can manage your finance and administration of any doctor’s office or an office of a medical professional in one of many types of specialties in medicine.

This is distinct form of management as you are now Advanced Practice Manager, so, responsible for the administrative responsibilities of daily operations and development of a business strategy. Also responsible for hiring staff, negotiating benefits and personnel policies, ensuring that medical supplies are ordered and equipment is maintained, ensuring regulatory compliance, and the development and marketing of service lines.

Ability to encompass multiple topics including governance, the financial aspects of medical billing, staff management, ancillary service development, information technology, transcription utilization, and marketing Practice managers handle the business aspects of medicine to maximize provider time and enhance patient care. Do not miss it, do not miss your new life of management.

Learning Outcomes:

1. With this course , when you are Starting new business or project  you need the accurate items and definitions to be in your mind  ,the whole project’s components, divisions of  management, Marketing ,Finance
2. Each Project’s components, what dose resources of your facility means, accurate planning, organizing, leading, and control the outputs of project also all factors affecting your project (environment).
3. Culture’s effect on your project and  task environment (customers)
4. How to deal with the competitors, labor market, suppliers, understanding the General environment that affecting your project (technology).
5. How to monitor the General environment that  affects  your project  (technology – Socio culture- economy-international – legality)
6. Methods and protocol of Planning ,how to write the blueprint planning method (goals- vision-mission)
7. GOAL, pyramidal model ( strategic-tactical-operational)
8. SMART GOAL (specific-measured- ambitious – realistic-time)
9. Accurate Positioning (differentiation-cost oriented-focus-personality-location-area needed-internal divisions)
10. Accurate monitoring of your Budget  and situation analysis
11. Full detailed SWOT ANALYSIS
12. the BCG matrix (Boston Corporation Group)
13. Details of BCG matrix (Boston Corporation Group)
14. Parts and components of BCG matrix (Boston Corporation Group)
15. Applications of BCG matrix (Boston Corporation Group)
16. Learn how to Management of services projects, quality and standards in services project
17. Application of quality and standards in services project
18. Quality (effectiveness and efficiency)/(expected-perceived-actual )
19. Quality measurement (tangible-reliability-assurance-empathy)
20. Quality measurement protocol , the response of customers
21. Reliability and its effect on customer retention ,word of mouth, price fluctuation, service repair, employers ‘spirit
22. All about the Gap Model Of Service Quality between customer  expectations, personal needs, past experience and external communication
23. Implementations of Gap Model Of Service Quality ,understanding customer needs, customer expectations and perceptions that ends with a policy-written protocol
24. Service delivery (gap3) external communication (gap 4)  and gap5 (expected-perception)
25. Standardizations (gap closure)
26. Standardizations’ tools , measurement by facts- refining measurements
27. Refining measurements (MAIC “MEASURE-ANALYS-IMPROVE-CONTROLE)
28. Time measurement ( accuracy-cost-performance) and  retained patient recommendations
29. Benchmarking (internal-external-customers-competitive-services ) and check list
30. Job descriptions protocol
31. work flow chart , and office policy
32. Full detailed corporate manual
33. Organizing definition and collecting the resources ,structure designs ,chain command, chairman rule, centralization or not
34. Vertical shapes of organizational structure, Divisional approach and matrix  structure
35. Organizational teams
36. Networking organizational structure
37. Know all about job specifications ,redundancy, bureaucracy, delegations, authority and responsibilities
38. Learn work accountability and delegations
39. Full detailed Human resources’ protocols and how to  attract effective persons ,development and training  persons ,non-effective persons
40. Job analysis ,specifications, job description and collecting data (cv)
41. Interview- rules and protocols
42. Implementation of Orientation period
43. Rules of training period
44. Why people leave work?  Maslow’s Hierarchy
45. Definition of Maslow’s Hierarchy
46. Components of Maslow’s Hierarchy
47. Applications of Maslow’s Hierarchy ,Appraisal  and termination interview
48. Essentials of Leadership
49. Leader Vs Manager
50. Leaders’ motivations
51. The motivations model
52. Motivations and Hygiene factor and you shall lead by..!!
53. Learn to be coach
54. Control rules , and types ( feed forward control / concurrent control  / feed-back  control )
55. Project management summarizations / crisis management
56. Crisis management
57. Protocol of market study, segmentation, selection and presentation to the market
58. Determinations of market needs
59. The SWOT and  Maslow’s Hierarchy  from  marketing  point of view
60. Learn Collecting data about Buying motives
61. The demand, needs and  wants
62. The STP model “segmentation, targeting and positioning”
63. Protocols of STP segmentation, targeting and positioning
64. Branding and brand image
65. Brand loyalty and brand differentiation
66. Marketing mix
67. The 4 p ” Product, Price, place, promotion”
68. Differentiation between core product, real product and augmented product
69. Effect of place on your project
70. The price  policies
71. Price and quality
72. How to price your services regarding the  total cost ,competitions
73. The pricing shapes and forms “competitive, profitability, prestige, volume, and odd pricing “
74. Strategy of pricing ( competitive –penetrating – skimming )
75. Know why competitive raises price and how to manage?
76. price shading ,price coverage, price increase
77. pricing ways ” pricing objective- demand “
78. pricing ways ” total cost”
79. price analysis
80. The issue of Promotions, Definitions Target determinations, the essentials of promotions and Mission.
81. Promotions’ cost /
82. Promotions” message ,promotions’ idea ,measurement of promotion
83. Procedures of promotions “advocacy ads., comparative ads., cooperative ads “
84. “Service ads. Persuasive ads. Occasion’s ads. , reminder ads., testimonials ads., social media ads.”
85. The Specialty ads.
86. Word of mouth ads.
87. The opinion leaders
88. Teasers adv. and A-I-D-A MODEL