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Volume 1
9-
1- Starting new business /project deff. And components/divisions (management- Marketing-Finance)/Management /Definition of management /management every where 05 minLecture1.1
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2- Project – components of project/ resources of your facility/ planning, organizing, leading, control/outputs of project/ factors affecting your project (environment) 05 minLecture1.2
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3- Culture’s effect on your project/ task environment (customers) 05 minLecture1.3
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4- Task environment (competitors-labor market-suppliers ) / General environment affecting your project (technology) 05 minLecture1.4
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5- General environment affecting your project (technology – Socio culture- economy-international – legality) 05 minLecture1.5
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6- Planning / blueprint (goals- vision-mission) 05 minLecture1.6
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7- Blueprint (mission)/ GOAL pyramid( strategic-tactical-operational) 05 minLecture1.7
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8- GOAL pyramid( strategic-tactical-operational) / SMART GOAL (specific-measured- ambitious – realistic-time) 05 minLecture1.8
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9- Positioning (differentiation-cost oriented-focus-personality-location-area needed-internal divisions) 05 minLecture1.9
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Volume 2
6-
10- Positioning (devices) / Budget /situation analysis (SWOT) ANALYSIS 05 minLecture2.1
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11- SWOT ANALYSIS 05 minLecture2.2
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12- SWOT ANALYSIS /BCG matrix (Boston Corporation Group) 05 minLecture2.3
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13- BCG matrix (Boston Corporation Group) 05 minLecture2.4
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14- Follow BCG matrix (Boston Corporation Group) 05 minLecture2.5
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15- Follow BCG matrix (Boston Corporation Group) 05 minLecture2.6
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Volume 3
11-
16- Management of services projects /quality and standards in services project 30 minLecture3.1
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17- quality and standards in services project 05 minLecture3.2
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18- quality and standards in services project /quality (effectiveness and efficiency)/(expected-perceived-actual ) 05 minLecture3.3
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19- Quality (expected-perceived-actual )/ quality measurement (tangible-reliability-assurance-empathy) 05 minLecture3.4
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20- quality measurement (tangible-reliability-assurance-empathy-response) 05 minLecture3.5
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21- reliability (customer retention – word of mouth- price fluctuation- service repair- employers ‘spirit ) 05 minLecture3.6
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22- Gap Model Of Service Quality (customer expectations-personal needs-past experience-external communication 05 minLecture3.7
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23- Gap Model Of Service Quality (understanding customer needs- customer expectations and perceptions ) / policy written protocol 05 minLecture3.8
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24- policy written protocol / service delivery (gap3)/external communication (gap 4)/gap5 (expected-perception) 05 minLecture3.9
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25- Gap5 (expected-perception)/standardizations (gap closure) 05 minLecture3.10
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26- Standardizations’ tools ( measurement by facts- refining measurements 05 minLecture3.11
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Volume 4
6-
27- Standardizations’ tools v-refining measurements (MAIC “MEASURE-ANALYS-IMPROVE-CONTROLE)/Time measurement 05 minLecture4.1
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28- Time measurement ( accuracy-cost-performance) / retained patient recommendations /accuracy/questionnaire 05 minLecture4.2
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29- Benchmarking (internal-external-customers-competitive-services ) /check list 05 minLecture4.3
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30- check list / job descriptions 05 minLecture4.4
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31- flow chart /color coding / office policy 05 minLecture4.5
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32- office policy / corporate manual 05 minLecture4.6
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Volume 5
5-
33- Organizing /resources /structure/chain command/chairman rule/ centralization or not/ shape of structure(vertical) 05 minLecture5.1
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34- shapes of organizational structure(vertical-Divisional approach-matrix ) 05 minLecture5.2
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35- follow shapes of organizational structure(matrix-teams ) 05 minLecture5.3
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36- follow shapes of organizational structure(teams –networking) 05 minLecture5.4
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37- job specifications/ redundancy /bureaucracy/delegations-authority /responsibilities 05 minLecture5.5
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Volume 6
11-
38- accountability/delegations 05 minLecture6.1
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39- Human resources/ attract effective persons /development and training persons /non effective persons /job analysis 05 minLecture6.2
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40- Job analysis / job specifications / job description /collecting data (cv) / interview/ 05 minLecture6.3
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41- Interview- rules and protocols 05 minLecture6.4
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42- Follow Interview- rules and protocols /Orientation period / training period 05 minLecture6.5
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43- Follow / training period 05 minLecture6.6
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44- Why people leave work? Maslow’s Hierarchy 05 minLecture6.7
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45- Follow Maslow’s Hierarchy 05 minLecture6.8
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46- Follow Maslow’s Hierarchy 05 minLecture6.9
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47- Follow Maslow’s Hierarchy /Appraisal /termination interview 05 minLecture6.10
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48- Follow termination interview / Leadership / 05 minLecture6.11
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Volume 7
8-
49- Leader Vs Manager 05 minLecture7.1
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50- Follow Leader Vs Manager / leaders’ motivations 05 minLecture7.2
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51- leaders’ motivations / motivations model 05 minLecture7.3
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52- Motivations and Hygiene factor /Lead by..!! 05 minLecture7.4
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53- put people before business / coach = leader 05 minLecture7.5
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54- Control / feed forward control / concurrent control / feed-back control 05 minLecture7.6
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55- Project management summarizations / crisis management 05 minLecture7.7
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56- crisis management /Marketing /market study 05 minLecture7.8
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Volume 8
10-
57- market study / SWOT/market segmentation / selection/ presentation to the market (def) 05 minLecture8.1
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58- market study (needs) / different services / SWOT 05 minLecture8.2
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59- SWOT / Maslow’s Hierarchy ( marketing ) 05 minLecture8.3
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60- Collecting data about Buying motives 05 minLecture8.4
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61- Follow Collecting data about Buying motives /demand, needs or wants 05 minLecture8.5
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62- STP segmentation, targeting and positioning 05 minLecture8.6
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63- Follow STP segmentation, targeting and positioning 05 minLecture8.7
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64- Follow STP segmentation, targeting and positioning (branding-brand image) 05 minLecture8.8
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65- Follow STP segmentation, targeting and positioning (brand loyalty- brand differentiation) 05 minLecture8.9
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66- Follow STP segmentation, targeting and positioning (brand loyalty- brand differentiation)/Marketing mix (4 P) 05 minLecture8.10
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Volume 9
14-
67- The 4 p ” Product, Price, place, promotion”/ core product, real product and augmented product 05 minLecture9.1
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68- Follow core product, real product and augmented product 05 minLecture9.2
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69- Follow core product, real product and augmented product / the place 05 minLecture9.3
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70- Follow the place and price 05 minLecture9.4
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71- Price and quality 05 minLecture9.5
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72- Follow Price and quality – total cost –competitions – demand /pricing ( competitive pricing –profitability pricing- prestige pricing ) 05 minLecture9.6
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73- Follow pricing ( competitive pricing –profitability pricing- prestige pricing )/volume pricing/odd (psychological) pricing 05 minLecture9.7
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74- Strategy of pricing ( competitive –penetrating – skimming ) 05 minLecture9.8
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75- Follow Strategy of pricing (competitive –penetrating – skimming)/why competitive raises price and how to manage?/price shading 30 minLecture9.9
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76- price shading /price coverage / price increase 05 minLecture9.10
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77- pricing ways ” pricing objective- demand- total cost” 05 minLecture9.11
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78- follow pricing ways ” pricing objective- demand- total cost” 05 minLecture9.12
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79- pricing ways ” pricing objective- demand- total cost”/analysis / pricing way / price writing 05 minLecture9.13
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80- Promotions /Def. /Target/ essentials of promotions / Mission of promotion 05 minLecture9.14
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Volume 10
8-
81- Promotions’ cost 05 minLecture10.1
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82- Promotions” message / promotions’ idea / measurement of promotion 05 minLecture10.2
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83- Follow measurement of promotion /procedures of promotions “advocacy ads. – comparative ads.- cooperative ads “ 05 minLecture10.3
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84- Follow procedures of promotions “Service ads- persuasive ads – occasion’s ads. – reminder ads.-testimonials ads” –social media ads. 05 minLecture10.4
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85- Social media ads. / Specialty ads. 05 minLecture10.5
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86- Word of mouth ads. / opinion leaders 05 minLecture10.6
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87- Follow Word of mouth ads. / opinion leaders 05 minLecture10.7
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88- Teasers adv. AIDA MODEL 05 minLecture10.8
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2 Comments
When will the course will begin..?
How much will it cost?
Hello Amr,
This online course is available right now, you can purchase it any time. The full package of the course is on sale and will cost you only 1200 LE instead of 2000 LE, you can pay through (Visa, MasterCard, Aman or Masari). Waiting for you.