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Volume 8
10-
57- market study / SWOT/market segmentation / selection/ presentation to the market (def) Copy 05 minLecture1.1
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58- market study (needs) / different services / SWOT Copy 05 minLecture1.2
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59- SWOT / Maslow’s Hierarchy ( marketing ) Copy 05 minLecture1.3
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60- Collecting data about Buying motives Copy 05 minLecture1.4
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61- Follow Collecting data about Buying motives /demand, needs or wants Copy 05 minLecture1.5
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62- STP segmentation, targeting and positioning Copy 05 minLecture1.6
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63- Follow STP segmentation, targeting and positioning Copy 05 minLecture1.7
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64- Follow STP segmentation, targeting and positioning (branding-brand image) Copy 05 minLecture1.8
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65- Follow STP segmentation, targeting and positioning (brand loyalty- brand differentiation) Copy 05 minLecture1.9
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66- Follow STP segmentation, targeting and positioning (brand loyalty- brand differentiation)/Marketing mix (4 P) Copy 05 minLecture1.10
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