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Volume 9
14-
67- The 4 p ” Product, Price, place, promotion”/ core product, real product and augmented product Copy 05 minLecture1.1
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68- Follow core product, real product and augmented product Copy 05 minLecture1.2
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69- Follow core product, real product and augmented product / the place Copy 05 minLecture1.3
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70- Follow the place and price Copy 05 minLecture1.4
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71- Price and quality Copy 05 minLecture1.5
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72- Follow Price and quality – total cost –competitions – demand /pricing ( competitive pricing –profitability pricing- prestige pricing ) Copy 05 minLecture1.6
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73- Follow pricing ( competitive pricing –profitability pricing- prestige pricing )/volume pricing/odd (psychological) pricing Copy 05 minLecture1.7
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74- Strategy of pricing ( competitive –penetrating – skimming ) Copy 05 minLecture1.8
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75- Follow Strategy of pricing (competitive –penetrating – skimming)/why competitive raises price and how to manage?/price shading Copy 30 minLecture1.9
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76- price shading /price coverage / price increase Copy 05 minLecture1.10
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77- pricing ways ” pricing objective- demand- total cost” Copy 05 minLecture1.11
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78- follow pricing ways ” pricing objective- demand- total cost” Copy 05 minLecture1.12
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79- pricing ways ” pricing objective- demand- total cost”/analysis / pricing way / price writing Copy 05 minLecture1.13
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80- Promotions /Def. /Target/ essentials of promotions / Mission of promotion Copy 05 minLecture1.14
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